Plentiful princess culture still exists in media and commodities. Princesses have become less banally ‘pink’. People are uneasy with powerful female roles without classic obedient manner. The gendered information needs female to appear beautiful and concentrate more on their appearance than intelligence. This can affect girls’ prospection and concepts of what different genders “normally” do. Men are muscular, confident and agile. Women tend to show obvious mood. Earlier films portrayed female stereotypically while later ones added muscular features.
The image of Disney princesses should not focus on the traditional stereotype of female as it may bring negative impact on girls. Some films like Cinderella tell girls that it is not how hard you work but how beautiful you are that lead to success. In this way girls tend to lose a lot of weight at a younger age and a higher amount diagnosed with an eating disorder in order to fit the traditional beauty of princess portrayed in Disney films. A study carried out by researchers from Brigham Young University, Texas Tech University and Linfield College in the US, funded by the Women's Research Initiative targeted at both parents and children found that ‘Princess culture’ in Disney films could lead to body esteem issues in young girls, as Disney Princesses tend to be slim, pretty, and often with an impossibly small waist. Thus, Disney princess should not be portrayed to be thin and beautiful which always comes into people’s mind when they think of beauty.